Ch. 4 - The Marketing Environment

Whole Foods Market' target market does not just aim at a single group but to all people.
As beinging,Whole Foods Market' target market is a large number of college educated residents. Whole Foods Market knows that their foods price are more expensive than the other normal foods because they mainly sell the organic and natural foods. As a result, they think that the college educated residents who have disposable income are more interested in the benifits of eating natural and organic foods. However, Whole Foods Market's target market changed with the social factors and economic factors changed in American Society. For example, they produce The Summer Deal to customers family and finance. As the social factor changed, people are more care about high quality life. And summer is the best season people consider to go out with family to enjoy the outdoor activities.So Whole Foods Market produced The Summer Deal, they are on the meal with the best meats for grilling, the best ingredients for simple suppers, the best summer skin care and the best value for customers' buck. As the economic depression, Whole Foods Market also provides the $45 coupon to attract more customers.