Monday, June 20, 2011

Ch. 15 - Retailing


Whole Foods Markets are all retail store that all activities related to the sale of goods for personal use. For the retail operations, whole foods markets retail stores are classified as a chain store because the whole foods market is owned and operate by whole food markets. Under this form of ownership, many administrative tasks are handled by the home office for the entire chain. Whole foods markets have many retail stores that located in different states such New York, California, and Alabama.

For retail operation, whole foods market is defined as supermarket. Supermarkets are large, departmentalized, self-service retailers that specialized in foods and some nonfood item. Whole foods markets mainly sell organic and natural foods. The characteristics of supermarkets are low level of service, broad of product assortment, moderate price, and low gross margin.

Whole foods market also use retail marketing strategy to make great profit such as m-commerce. Whole foods market mobile website is eCommerce Enable ans allowes to search, browes and order products using their smart phones. Customers are getting comfortable with mobile commerce-brands needs to keep up.

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