Ch. 17 - Advertising

As the marketing competition becomes more and more fiercely, advertising becomes more and more important for companies to maintain brand awareness and market share. Whole foods market is leading market for selling natural and organic foods. Because of the high quality of these foods, their prices are also higher than normal foods. Many people do not realize the benefit from eating these organic foods so they prefer to spend less money on the normal foods. And the target market is just limited in educational college residences. However, Whole Foods Market realizes the advertising is a good way to improve people the awareness of the benefits from eating organic and natural foods.

Moreover, Whole Foods Market is also focusing on the product advertising. The product advertising promotes the benefit of a special goods and service. In the Whole Foods Website, it has the advertisement shows that the 365 everyday product. It says that their product can fill customers pantry without empting their pocketbook. It also advertise that this kind of production are formulated too meet all their quality standards, come in both natural and organic selections.

Whole foods market is also focusing on the advertising strategies. Advertising strategies are typically organized around an advertising campaign. And advertising campaign is a series of related advertisements focusing on a common theme, slogan, and set of advertising appeals. As the summer time is coming, whole foods markets advertises the summer meals and outdoor meals for this special period-summer time.