Sales promotion is marketing communication activity that motivates consumers purchasing a good pr service within a short-term. And sales promotion is usually targeted toward either of two distinctly different marketers. Whole foods market does use different tools for consumer sales promotion.
Coupon is an effective tool to promote the selling. A coupon is a certificate that entitles consumers to an immediate price reduction when they buy the product. Whole foods market provides several special coupons on their official website; consumers can print out the coupon and get price deduction when they use them. There are supplement coupon, cleanser coupon, and foods coupon which is no surprise that they would satisfy different customers need and attract more customers. Moreover, Whole foods market also uses the sampling to attract more customers. Sampling allows the customers to try a product risk free. When we go in to Whole foods market, there are usually several sampling displayed in whole foods retail stores for customers to try their production. I can directly say that sampling is a really excellent way to promote consumer purchasing. I have that experience that when I try the sampling in Whole foods market such as snacks that really incentives me to buy that production if I like that taste.
For personal selling, Whole foods market realize that personal selling is as whole food employees. For some types of productions, personal selling is a critical tool especially for some new productions. Employees can explain the new production to their customers which is vital for customer to understand their productions well. A competitive advantage can sometimes be created by personal selling, or based on the extend and diversity of channels of distribution. Because the most important advantage is that personal selling is considerably more effective than other forms of promotion in obtaining a sale and gaining a satisfied customers.
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